About us

Our mission

Founded in 2000, Byte Level Research is dedicated to the art and science of web globalization.

We believe that the Internet should be fully accessible to all people, regardless of where they live or what language they speak.

We pioneered the practice of global gateway design, and we were the first firm to benchmark global websites across all industries. Over the years, we have studied thousands of websites and consulted with the people who manage these sites.

We've learned a thing or two about what makes a global website truly successful and we share this information through reports, benchmark services, and the popular blog: Global by Design. Want to learn more? Read our FAQ.

We manage the publishing imprint Byte Level Books.

And we provide in-house marketing and web team training on web globalization best practices. Please contact us for more information.

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Our team

John Yunker

John Yunker


Over the past decade John has helped hundreds of companies and organizations improve their global websites and processes. He also has extensive experience managing globalization on the client side, most recently as senior program manager at Microsoft. He has written a number of landmark reports on website globalization best practices, including thirteen annual editions of The Web Globalization Report Card.

He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies as well as the newest book Think Outside the Country. John has spoken at numerous industry events, including the Unicode Conference, Internet Retailer, Brand2Global, and Localization World. He has a bachelor's degree from the University of Missouri School of Journalism and an MS from Boston University. He has contributed to UX Magazine and Multilingual Computing magazine.

John is also passionate about animal rights and is author of The Tourist Trail and co-founder of Ashland Creek Press.

Midge Raymond

Midge Raymond

Midge has edited and co-produced every edition of The Web Globalization Report Card. She has more than a decade of experience in writing, editing, and publishing, having worked with such publishing houses as Penguin Putnam, St. Martin's Press, Bantam, and Houghton Mifflin.

She taught communication writing at Boston University, where she earned her master's degree in international communication. An award-winning writer, she writes for both print and web publications.

She is author of the award-winning short story collection Forgetting English, published by Eastern Washington University Press.

Our Clients


John Deere
Thomson Reuters

Think Outside the Country

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, and training sessions.

"Think Outside the Country" is a registered trademark of Byte Level Research.


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