Byte Level Research: Website Globalization Research and Consulting
 
 

Byte Level in the news

The Next Web

Web design, with the world in mind: a guide to website internationalization
“Yunker notes that Google in particular has always excelled at building scalable products, and part of this has meant designing minimalist interfaces...”

IEEE Spectrum

Parlez-vous Facebook?
“Developing the next languages showed how much power Facebook has when it taps into its own network of users, says John Yunker.”

Toronto Star

Star Trek’s universal translator one step closer
“This is definitely a glimpse into the future,” Web globalization expert John Yunker told the Star. “There are plenty of flaws. I wouldn’t base any important business deals on it. But I do think we’re going to be able to communicate on a level we’ve never been able to communicate before.”

The Wall Street Journal

Web Start-Ups Search History
"You can never underestimate culture and how that's going to pose challenges," said John Yunker, a consultant at Ashland, Ore.-based Byte Level Research, which helps companies expand abroad. "If Google and Yahoo are struggling in these markets, it should drive home that these are very difficult markets."

Intellectual Property Watch

The Next Internet Revolution Will Not Be In English

Communication Arts Magazine

Byte Level's "See the World" poster is a featured exhibit

Multilingual Magazine

Learning from the Best Global Websites
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The Wall Street Journal

We Know Where You Are
With 1.2 billion people around the globe now connected, "the Internet is starting to reflect the world," with its many languages, competing interests and rules and regulations, says John Yunker, president and chief analyst at San Diego consulting firm Byte Level Research LLC. "Those boundaries are coming back," he says, and geolocation is the "air-traffic control" that lets companies route travelers.

Financial Times

Web gurus help retailers find a common language
"If you look at the demographics in the US, you have to plan for working in more than one language if you want to connect," says Mr Yunker. "Even if people are speaking in English, they might still be dreaming in Spanish."

SearchCIO.com

Firms make effort to tap global appeal in corporate websites

Tekrati

Web site language strategy helps maximize global reach, says Byte Level Researc

Communication Arts Magazine

Country Codes of the World map is a featured exhibit

The Global and Mail

Globalization: The world's not so flat

Industry Week Magazine

Cat.com Takes Top Web Prize

Computerworld Magazine

Global Web Sites Go Native: How to Make Yours Work for the Locals

Multilingual Magazine

IKEA: Behind the Best Global Retail Web Site
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Tekrati

How to measure the hidden value of translated Web content

SearchCIO.com

Multilingual Web Sites Now Competitive Requisite
"The view that it's OK to get by in English has changed, even between business-to-business companies. Companies are starting to use translation as a competitive edge," said John Yunker, co-founder of Byte Level Research LLC in San Diego and author of Beyond Borders: Web Globalization Strategies.
Business Week Magazine
Murdoch's Mission to China
China "is a very cut-throat environment," says John Yunker, president of globalization consultancy Byte Level Research. "It's a tough market to crack. You can't assume you'll be successful in China."
PC-Welt, Germany
Lost in Translation
World Trade Magazine
Effective Multicultural Communication
Boston Business Journal
Lionbridge to sell 9.4 million shares on Nasdaq
Internet Retailer
The (insert foreign nationality here) are coming
"U.S. retailers have for many years had the luxury of addressing a very large market that mostly speaks the same language, while European retailers have been doing business in multiple languages on the Internet, including English," Yunker says. "They are well prepared to localize their web sites for the U.S. market."
Time Magazine
Why eBay Must Win In China
According to John Yunker, president of Byte Level Research, "by 2006, and perhaps even by the last quarter of this year, non-U.S. revenue will surpass U.S. revenue."
IEEE Distributed Systems
Web Globalization Effort Growing
American Executive Magazine
Global Strategies
Associated Press
Philly Considers Wireless Internet for All
John Yunker, an analyst with Byte Level Research, said those companies could face a serious challenge if cheap, or free, Wi-Fi proliferates. "When you see initiatives like Philadelphia's, you are conditioning people to expect free or very low cost Internet service. And that is going to be a problem for providers who have built a business model around charging a fee," he said. While business users might be willing to pay extra for reliability or national coverage, a free service might prove more than adequate for more recreational Web use, Yunker said.
Internet Retailer
Going Global is Putting Web Sites to the Test
The New York Times
Wi-Fi Service Expands Its Reach
"There are so many layers to how airports work, every airport operates differently,'' said John Yunker, a wireless-technology communications consultant from Escondido, Calif. "The more audiences the airport wants to serve with the network, the more complicated it is to deploy. We're still in the early stages of Wi-Fi deployment."
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