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The Wall Street Journal We Know Where You Are With 1.2 billion people around the globe now connected, "the Internet is starting to reflect the world," with its many languages, competing interests and rules and regulations, says John Yunker, president and chief analyst at San Diego consulting firm Byte Level Research LLC. "Those boundaries are coming back," he says, and geolocation is the "air-traffic control" that lets companies route travelers. | |
Financial Times Web gurus help retailers find a common language "If you look at the demographics in the US, you have to plan for working in more than one language if you want to connect," says Mr Yunker. "Even if people are speaking in English, they might still be dreaming in Spanish." | |
Communication Arts Magazine Country Codes of the World map is a featured exhibit | |
The Global and Mail Globalization: The world's not so flat | |
Industry Week Magazine Cat.com Takes Top Web Prize | |
Computerworld Magazine Global Web Sites Go Native: How to Make Yours Work for the Locals | |
SearchCIO.com Multilingual Web Sites Now Competitive Requisite "The view that it's OK to get by in English has changed, even between business-to-business companies. Companies are starting to use translation as a competitive edge," said John Yunker, co-founder of Byte Level Research LLC in San Diego and author of Beyond Borders: Web Globalization Strategies. | |
Business Week Magazine Murdoch's Mission to China China "is a very cut-throat environment," says John Yunker, president of globalization consultancy Byte Level Research. "It's a tough market to crack. You can't assume you'll be successful in China." | |
PC-Welt, Germany Lost in Translation | |
World Trade Magazine Effective Multicultural Communication | |
Entrepreneur Magazine What to know before your website goes global | |
Boston Business Journal Lionbridge to sell 9.4 million shares on Nasdaq | |
Internet Retailer The (insert foreign nationality here) are coming "U.S. retailers have for many years had the luxury of addressing a very large market that mostly speaks the same language, while European retailers have been doing business in multiple languages on the Internet, including English," Yunker says. "They are well prepared to localize their web sites for the U.S. market." | |
Time Magazine Why eBay Must Win In China According to John Yunker, president of Byte Level Research, "by 2006, and perhaps even by the last quarter of this year, non-U.S. revenue will surpass U.S. revenue." | |
American Executive Magazine
Global Strategies | |
Associated Press
Philly Considers Wireless Internet for All John Yunker, an analyst with Byte Level Research, said those companies could face a serious challenge if cheap, or free, Wi-Fi proliferates. "When you see initiatives like Philadelphia's, you are conditioning people to expect free or very low cost Internet service. And that is going to be a problem for providers who have built a business model around charging a fee," he said. While business users might be willing to pay extra for reliability or national coverage, a free service might prove more than adequate for more recreational Web use, Yunker said. | |
Internet Retailer
Going Global is Putting Web Sites to the Test | |
The New York Times
Wi-Fi Service Expands Its Reach "There are so many layers to how airports work, every airport operates differently,'' said John Yunker, a wireless-technology communications consultant from Escondido, Calif. "The more audiences the airport wants to serve with the network, the more complicated it is to deploy. We're still in the early stages of Wi-Fi deployment." | |
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