Byte Level Research founder John Yunker would love to present at your next conference, industry event or trade show. John has spent the past decade speaking to marketing. web and IT teams across three continents on a wide range of topics. From one hour to one day of on-site speaking and training session, John Yunker brings a wealth of experience and passion that will resonate with your teams and inspire positive change.
An overview of our most popular presentations are below. These can be adapted for both keynotes and break-out sessions. In addition, because of the intelligence and data John Yunker has collected over the years, he is frequently asked to create custom presentations for vendors and their clients. Please contact us to learn more.
Think Outside the Country: An introduction to web and software globalization
This seminar is designed for marketers, copywriters, designers, and developers – anyone who understands the importance of web and software globalization but is unsure about terminology, best practices, workflows, and vendors. Participants will leave this seminar with a solid foundation in globalization, knowing how to better work with developers and vendors. Also included are free copies of the new book Think Outside the Country.
Secrets of the Best Global Websites
This seminar will teach you how web globalization works – the terminology, the tools, and the workflows. You’ll also learn, through numerous real-world examples, what companies do the best job at web globalization – and why.
Translating the Translation Industry: An introduction to terminology, tools, processes, and vendor selection
This seminar is designed for marketers, copywriters, designers, developers, and testers – anyone who understands the importance of web globalization but is unsure about best practices, workflows, and vendors.
John Yunker has participated in global summits for Fortune 100 companies in a number of countries. Each engagement is customized to the client's requirements and may include keynote presentations, training, and benchmark presentations. For more information, please contact us.
Select Country, Select Brand: Using technology and design to create more discoverable local websites
Just because you’ve expanded your website into new markets doesn’t guarantee that users can easily find it. Using real-world examples, this session explains visual and technical solutions to ensure that users discover their local websites quickly and easily. From country codes to geolocation to the visual global gateway, this session will help you improve the findability of your local websites.
Web Globalization Secrets of Travel Websites
Many travel websites are on the cutting edge of web and mobile localization. This seminar will share insights from the travel industry and findings from the recent report Destination: Marketing.
Benchmarking Global Websites
An interactive analysis of the leading global websites, and why – and how to benchmark your own website This seminar will help marketing and advertising executives to identify web globalization best practices – and benchmark their own websites. Participants are invited to suggest their own websites for in-class review.
Over the past decade, John Yunker has helped hundreds of companies and organizations improve their global websites and processes. He also has extensive experience managing globalization on the client side, most recently as senior program manager at Microsoft. He has written a number of landmark reports on website globalization best practices, including thirteen annual editions of The Web Globalization Report Card.
He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies as well as the newest book Think Outside the Country. John has spoken at numerous industry events, including the Unicode Conference, Internet Retailer, Brand2Global, and Localization World. He has a bachelor's degree from the University of Missouri School of Journalism and an MS from Boston University. He has contributed to UX Magazine and Multilingual magazine.
Here are some of the companies where he has presented over the years: