Web Globalization bloopers and blunders cover

Web Globalization Bloopers & Blunders

(and how to avoid them)

This report is included with your purchase of the 2018 Web Globalization Report Card

Mistakes happen...

We’re all human. We’re busy, under pressure, and trying to juggle a thousand tasks while still getting out of work in time to catch our child’s music recital. So it’s understandable when mistakes happen.

This report collects some of the more common mistakes we've witnessed over the years — and, more important, draws lessons that will prevent them from reoccurring. This report is not intended to be exhaustive, nor is it intended to make light of companies. These companies are not alone; each mistake is representative of a much larger sample.

The reason for creating this report is to provide something that is easy to read, digest, and pass around, and to help make many teams within your organization aware of some of the more common oversights and errors. We've found that sometimes the best way to learn what your organization should do is to first learn what not to do.


  • It happens
  • The local façade
  • Flag failures
  • Over-localization
  • Under-localization
  • Overlay failures
  • Character confusion
  • Misdirection
  • Favoritism
  • Stock image failures
  • What day is it?
  • Where am I?
  • Failing gracefully
  • Summary of tips

Purchase Details

Pages: 33
Published: February 2018
Format: PDF
License: Enterprise
NOTE: This report is included with the purchase of the 2018 Web Globalization Report Card.
Web Globalization Bloopers & Blunders

About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

A Web Globalization Pioneer

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.


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