The 2007 Web Globalization Report Card

Questions This Report Will Answer...

We devoted more than 350 hours studying the world's leading Web sites, noting languages used on every Web site. This information, along with a wealth of historical data, will help you answer questions such as:

• What are the most popular languages on the Internet today?
• What are the emerging languages of global corporate Web sites?
• What industries do the best job of Web globalization?
• Is 20 languages above average or below average for a global Web site?
• What is the most-improved global Web site?
• How many languages do I need to support to communicate with 80% of the world's Internet users?
• What role do visuals play in improving global navigation?
• And what companies are using flags versus maps on their Web sites?
• What Web sites provide the best global navigation?
• What Web sites are more globally consistent?

From Apple to GE to Toyota, this valuable report identifies those companies that have developed Web sites that successfully balance global reach with local usability. In all, this report rates the Web sites of 200 companies across 18 industry segments.

More important, this report illustrates the best practices that these top Web sites share so that you can ensure that your company’s Web site will avoid the expensive and time-consuming mistakes made by those that went before.

We conduct a hands-on analysis of the world's leading websites, analyzing how web designs are shared across countries and mobile platforms, noting languages used on every website, studying local content, social media, and navigation. This information, along with nearly a decade of historical data, will help you benchmark your company against competitive and “best of breed” sites such as Google, Facebook, Amazon, and Hotels.com. A combination of quantitative data and practical, hands-on advice make this report an invaluable resource for any company doing business across borders.

Airlines

Emirates
Northwest Airlines
British Airways
American Airlines
United Airlines
KLM
Continental
Air France

Automotive

Volvo
Nissan
Mercedes
Audi
BMW
Jaguar
Lexus
Mini
Saab
Hyundai
Honda
Toyota
Smart
Volkswagen
Cadillac

Consumer Technology

Samsung
Kodak
Philips
Toshiba
Palm
Panasonic
Canon
Creative
Sony
Nikon
Bose
Blackberry (RIM)
HP
Dell
LG
Lenovo
Nokia
Apple
Adobe
Microsoft
Motorola
McAfee
Symantec

Consumer Goods

Procter & Gamble
3M
Black & Decker
Iams
Colgate
Purina
Coca-Cola
Nestle
Whirlpool
Amway
KitchenAid
Avon
evian
Maytag
Budweiser
Haier

Delivery

DHL
TNT
FedEx
UPS

Fashion/Apparel

Lancôme
Estée Lauder
Loréal
Polo
Chanel
Tommy Hilfiger
Cartier
Levi's
Louis Vuitton

Financial Services

American Express
Citibank
ING
HSBC
E*TRADE
CSFB
Chubb
Morgan Stanley
Western Union
Prudential
Fidelity
Goldman Sachs

Hotels/Resorts

Marriott
Starwood Hotels
InterContinental Hotels
Carnival Cruise Lines
Radisson
Accor Hotels
Best Western
Hilton
Sol Melia
Four Seasons

Internet Services

Google
AOL
Wikipedia
Yahoo!
PayPal
Amazon
MSN
Ebay
Salesforce.com
Expedia
Hotels.com
Skype
WebEx
Monster