Geolocation for Global Success

Geolocation for Global Success

Based on data from the 2015 Web Globalization Report Card, just over half of all websites are now using geolocation specifically for global navigation purposes. This is up from 25% back in 2010.

An in-depth look at how to implement geolocation successfully

This report is intended to provide you with an understanding of geolocation, the vendors, and the scenarios for how it is used as part of successful global gateway strategies. There is no one “perfect” geolocation model. But by the end of this report you’ll learn the major models being used their respective advantages and disadvantages. This information will help your company develop a global gateway strategy that works best for you and your customers.


Contents

  • Geolocation has gone mainstream

You Are Here: Understanding Geolocation

  • What is geolocation?
  • Who is using geolocation?
  • You may already be using geolocation
  • Elements of global navigation
  • The visual global gateway
  • How users find local websites
  • The .com dilemma
  • Four geolocation models
  • Geolocation and mobile websites

Geolocation Tips

  • Beware of conflicting overlays
  • Don’t confuse geolocation with language
  • Carefully test before deploying
  • Geolocation isn’t just for international websites
  • Conclusion

Purchase Details

Price: $350
Pages: 34
Format: PDF
License: Enterprise
This report is included free for purchasers of the 2015 Web Globalization Report Card + Conference Call

Available for immediate download


If you would like to purchase by invoice, please email us. To provide a credit card number by phone, call us at +1 (760) 300-3620.


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About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

Think Outside the Country

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.



"Think Outside the Country" is a registered trademark of Byte Level Research.

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