FLAG FREE: 10 Reasons to Remove Flags from Your Website

10 Reasons to Remove Flags from Your Website

(and 10 websites that have)

Now is the time to free your website of flags

Over the past year, a number of global websites have removed the Taiwan flag from their websites in order to comply with Chinese rules. But there are many other reasons to remove flags from your website and mobile apps.

This report, based on more than a decade of research and consulting, documents 10 reasons for eliminating flags. It also includes numerous “before” and “after” case studies that illustrate how a number of global websites have improved over the past few years.

This report will help web and marketing teams better understand the risks of using flags and to help them make the case internally for moving away from them.


  • Don’t blame China
  • Reason #1: Flags pose geopolitical risks
  • Reason #2: Flags do not represent languages
  • Reason #3: Flags limit the reach of your website
  • Reason #4: (see report)
  • Reason #5: (see report)
  • Reason #6: (see report)
  • Reason #7: (see report)
  • Reason #8: (see report)
  • Reason #9: (see report)
  • Reason #10: (see report)
  • Case study: Airlines and Flags
  • Costco: Before & After
  • Marriott: Before & After
  • Gillette: Before & After
  • Land Rover: Before & After
  • Google: Before & After
  • Philips: Before & After
  • Sanofi: Before & After
  • Siemens: Before & After
  • Global Gateway Checklist

Purchase Details

Pages: 50
Published: 2018
Format: PDF
License: Enterprise


About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

A Web Globalization Pioneer

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.


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