A global analysis of travel websites and apps
An in-depth, industry-specific analysis of web globalization best practices and trends
This report provides a uniquely global website analysis of travel service companies. We selected eight companies that offer a range of travel-related services. Our goal was not to include as many companies as possible but to focus on a diverse range of companies and some of the world’s leading brands.
We noted the languages these companies support, and we visited German, French, Japanese, Chinese, and Russian websites (to name a few). We looked for instances of companies supporting and promoting social networks such as Twitter and Facebook in different languages. We studied how these websites direct users to localized websites. And we visited the websites through mobile devices to note whether and how these companies have embraced mobile. We even downloaded a number of mobile apps for both the iPad and iPhone.
This industry report is based on analysis conducted for the 2013 Web Globalization Report Card, in which we analyzed 150 global websites across 15 industry categories.
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John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.
The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.