Russia is the second-largest economy in Europe, the eighth most populous country in the world, and it is the destination of an increasing number of multinational companies.
But succeeding in Russia isn’t easy. The Russian language poses unique branding and Web localization challenges and Internet penetration is still largely an urban phenomenon.
This report is designed to give marketing and Internet executives a quick understanding of the Russian culture and consumer.
The report blends Web and marketing localization tips with real-world insights based on our interviews with Russian translators and cultural experts. It also includes a number of in-country translation resources to help you get started on your journey into this emerging market.
John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.