Strategies for Successful Multilingual Navigation
A global gateway is the initial point of contact between your website and the world -- it is, in effect, a web user’s first impression. To truly welcome visitors to your website, you’ll need a welcoming global gateway.
As noted in The 2015 Web Globalization Report Card, the average number of languages supported by large multinationals is now 30, up from 12 just a decade ago.
While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go.
This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create websites and applications and those who take them global.
Many companies are finding that more than half of the visitors to their global websites comes from outside their home markets. This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized websites or 100, this book will provide the information you need.
The techniques and recommendations in this book are the result of more than a decade spent studying the process of directing web users to local content. We've interviewed hundreds of executives and learned firsthand what strategies work and what strategies don't.
Drawing on a wide range of real-world websites, this book highlights global gateways from the following companies:
Welcome, Benvenuti, Bienvenidos…
John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.
The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.