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The Web Globalization Report Card 2006Analysis of 300 global Web sites – from Amazon to Volvo – the leaders, the laggards and best practices. |
Improve Your Web Site By Studying the Best Global Web Sites
From Apple to GE to Toyota, this valuable report identifies those companies that have developed Web sites that combine global reach with local usability. In all, this report rates the Web sites of 300 companies across 22 industry categories.
More important, this report illustrates the best practices that these top Web sites share so that you can ensure that your company’s Web site will avoid the expensive and time-consuming mistakes made by those that went before. Combined with a one-hour conference call with report author John Yunker, you will get the information you need to craft a successful Web globalization strategy.
Questions This Report Will Answer...
We devoted more than 350 hours studying the world's leading Web sites, noting languages and visuals used on every Web site. This information, along with a wealth of historical data, will help you answer questions such as:
- What are the most popular languages on the Internet today?
- Is 15 languages above average or below average for a global Web site?
- What is the most-improved global Web site?
- How many languages do I need to support to communicate with 80% of the world's Internet users?
- What role do visuals play in improving global navigation?
- And what companies are using flags versus maps on their Web sites?
- What Web sites provide the best global navigation?
- What Web sites are more globally consistent?
- And which Web sites provide the best-localized content?
Who This Report Is For
- Marketing Executives
This report is used by executives at companies large and small to improve their Web sites relative to the competition and "best of breed" Web sites. Furthermore, the report serves as a valuable tool to raise awareness of the importance to Web globalization. - Globalization Consultants
This report provides valuable, time-saving benchmark data for 300 companies. The intelligence included in this report is based on more than five years spent studying the evolution of Web globalization. - Translation and Localization Companies
This report is used by translation companies to target prospective clients and do a better job of Web globalization for these clients. Upon request, we will provide a detailed breakdown of which companies support which languages so that vendors can tailor their language expertise to the right companies.
Table of Contents
- Introduction
- Executive Summary
Part I: The 300 Web Sites and How They Were Scored
- The 300 Web Sites
- Industry Breakdown
- What Makes a Good Global Web Site Great?
- Scoring Methodology
- Performance
- Global Navigation
- Global Consistency
- Localization
- Languages
- Methodology FAQ
- What Do the Scores Mean?
Part II: The Best Global Web Sites
- The Top 20 Global Web Sites
- What the Best Sites Have in Common
- Takeaways
- All 300 Web Site Scores
Part III: Key Findings and Trends
- Global Navigation: The Top 20
- Splash Global Gateway Usage
- Flags, Globes, and Other Visuals
- Country vs. Language Orientation
- Performance: The Top 20
- Globalization: The Top 20
- Localization: The Top 20
- Languages: What’s Hot?
- Languages: How Many?
- Languages: The 80% Club
- Most-Improved Web Site
- Ten Emerging Web Sites
- The Laggards
Part IV: Industry Profiles
- Overview
- Industry Leaders
- Airlines
- Automotive
- Consumer Electronics
- Consumer Goods
- Delivery
- Fashion/Apparel
- Financial Services
- Hotels/Resorts
- Internet Services
- IT – Semiconductors
- IT/Telecoms – B2B
- IT/Telecoms – Consumers
- Media/Entertainment
- Medical/Pharmaceutical
- Non-profit/Government
- Office/Construction/Agriculture
- Professional Services
- Retail
- Sports/Sporting Goods
- Globalization Terminology
- The Byte Level Global Benchmark
Web Sites Rated
The 2006 report includes scores for 300 Web sites, including the 200 companies listed below. For the complete list of companies, download the PDF brochure.
About the Author
Byte Level founder John Yunker authored the first book devoted to the emerging field of Web globalization, Beyond Borders: Web Globalization Strategies. Widely acclaimed, the book is now used in a number of university and corporate training programs.
John consults with many of the world’s largest multinational corporations, providing Web globalization training and benchmark services. Over the years, John has spoken at industry events such as:
- IA (Information Architecture) Summit
- Internet Retailer
- Association for Language Companies
- Society for Technical Communication
