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Analysis of 200 global Web sites – from Amazon to Volvo – the leaders, the laggards and best practices. |
Discover the Leaders in Web Globalization
From Apple to GE to Toyota, this valuable report identifies those companies that have developed Web sites that combine global reach with local usability. In all, this report rates the Web sites of 200 companies across 16 industries.
More important, this report illustrates the best practices that these top Web sites share so that you can ensure that your company’s Web site will avoid the expensive and time-consuming mistakes made by those that went before.
Identify Underachieving Web Sites
Our research also found that most Web sites still leave a great deal of room for improvement. While the top score was 97 out of 100, the median score was just 55. Some of the underachieving Web sites also happen to be some of the most visible brands in America and around the world:- Budweiser
- Disney
- L.L. Bean
- Monsanto
- Nike
- Qualcomm
- Wal-Mart
Who This Report Is For
- Marketing Executives
This report is used by executives at companies large and small to improve their Web sites relative to the competition and "best of breed" Web sites. Furthermore, the report serves as a valuable tool to raise awareness to the importance to Web globalization. - Globalization Consultants
This report provides valuable, time-saving benchmark data for 200 companies. The intelligence included in this report is based on more than five years spent studying the evolution of Web globalization. - Translation and Localization Companies
This report is used by translation companies to target prospective clients and do a better job of Web globalization for these clients. The report includes a detailed breakdown of which companies support which languages so that vendors can tailor their language expertise to the right companies.
Table of Contents
- Introduction
- Executive Summary
- Methodology
- Part I: The Best and the Worst Global Web Sites
- The Top 10
- The Bottom 10
- Takeaways
- All 200 Scores
- The Missing 10
- Part II: Key Trends and Best Practices
- Seven Habits of Highly Successful Global Web Sites
- Best Global Gateways: The Top 20
- Global Gateway Best Practices
- Global Gateway Trends
- Fast Web Sites: The Top 20
- Local Web Sites: The Top 20
- Languages: What’s Hot
- Part III: Industry and Company Profiles
- Automotive
BMW vs. Mercedes: A Test Drive - Consumer Electronics
Philips vs. Sony: Substance Over Style - Consumer Goods
P&G: Global Look; Local Brands - Delivery
DHL vs. FedEx: When It Absolutely Has to Be in Every Language - Fashion/Apparel
Lands’ End: Ready for an Upgrade - Financial Services
- Internet
Amazon vs. eBay: Where’s The Gateway? - IT (Software/Hardware)
Adobe: Introducing the “Crossdirect” - Manufacturing
GE: The Undecided Gateway - Media/Entertainment
- Medical/Pharmaceutical
Lilly: Unveiling a New Look - Professional Services
- Retail
Ikea vs. Wal-Mart: Bigger Is Not Always Better - Sports/Sporting Goods
NBA vs. NFL: No Contest - Telecoms
- Travel
- Automotive
- Globalization Terminology
- The Byte Level Global Benchmark
Web Sites Included
This report rates 200 sites across the following industries:
About the Author
Byte Level founder John Yunker authored the first book devoted to the emerging field of Web globalization, Beyond Borders: Web Globalization Strategies. Widely acclaimed, the book is now used in a number of university and corporate training programs.
John consults with many of the world’s largest multinational corporations, providing Web globalization training and benchmark services. Over the years, John has been quoted on Internet development and Web globalization in such publications as:
- The Boston Globe
- Business Week
- Internet Retailer
- MultiLingual Computing