The best global gateways and what you can learn from them. Table of Contents About the Author

Few global gateways are "amazing"

From Apple to Audi, from Zara to Zurich — nearly every web site that supports more than one market or language also supports a global gateway. Yet very few of these gateways are what we would qualify as “amazing.” Over the past ten years, we’ve reviewed thousands upon thousands of global gateways, including an annual analysis of up to 250 global gateways for Byte Level’s annual Web Globalization Report Card.

25 Amazing Global Gateways highlights those gateways worth emulating (as well as those whose styles are worth avoiding). Included are screen shots and analyses of 25 global gateways — from companies such as Adobe, Caterpillar, Facebook, Hyatt, and Emirates Airlines.

This report is designed to be brief and to the point—so that web developers, designers, and marketers can rapidly digest the key takeaways through real-world visuals.

Companies featured include:

• Caterpillar
• GE
• Hotels.com
• NIVEA

Who this report is for

• Web developers and designers use this report to learn which gateways to emulate and which to ignore.
• Marketing executives use this report to quickly digest the key challenges involved.
• Web design firms and advertising agencies rely on this report to upgrade their skills and knowledge.

Table of Contents

• Introduction
• What Makes a Global Gateway Amazing?
• Global Gateway Checklist
• Amazingly Intuitive Gateways
• Amazingly Simple Gateways
• Amazingly Elegant Gateways
• Amazingly Improved Gateways
• Amazingly Frustrating Gateways

About the Author

John Yunker has worked with a wide range of Fortune 500 companies, as both a consultant and employee, most recently as Senior Program Manager at Microsoft supporting the globalization of web-based applications. Nearly a decade ago, John authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies.

John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

Amazing Global Gateways is a copyright of Byte Level Research LLC.