Byte Level Research: Website Globalization Research and Consulting
 

See the 2011 Web Globalization Report Card


Web Globalization Report Card 2008



Analysis of 225 global Web sites -- from Adobe to GE to Yahoo! -- the leaders, the laggards, the latest trends, and the best practices.


  • Table of Contents
  • Web Sites Studied
  • About the Author


  • Byte Level Research Announces the Best Global Web Sites of 2008

    Take the guesswork out of web globalization

    Web globalization often leaves people with more questions than answers, such as:
    • What are the best global web sites?
    • What are the most popular languages?
    • How do we best direct web users to translated content?
    • What companies offer local-language blogs and podcasts?
    This report, now in its fifth edition, answers these questions and many more. You’ll learn exactly which companies are improving at web globalization ­— and why. You’ll also learn what mistakes to avoid by viewing real-world examples.


    More web sites; more in-depth profiles

    We have added a number of new web sites to this year's report, such as Myspace, Ryanair, Breville, and Heineken. In addition, we provide more information on what some of the leading global web companies have been up to over the past year -- and where they're headed. In all, this report rates the web sites of 225 companies across 21 industry segments.

    We devoted more than 400 hours studying the world's leading web sites, noting languages used on every web site. This information, along with a wealth of historical data, helps companies benchmark themselves against competitive and “best of breed” sites such as Google, Cisco Systems, and IKEA. A combination of quantitative data and practical, hands-on advice makes this an invaluable resource for any company doing business across borders.


    Who this report is for

    • Marketing Executives
      This report is used by executives at companies large and small to improve their web sites relative to the competition. Furthermore, the report serves as a valuable tool to raise awareness of the importance to web globalization.
    • Globalization Consultants
      This report provides valuable, time-saving benchmark data for 225 companies. The intelligence included in this report is based on more than six years spent studying the evolution of web globalization.
    • Translation and Localization Companies
      This report is used by translation companies to target prospective clients and improve their web globalization services.

    Table of Contents

    • Introduction
    • Executive Summary
    • Top Findings, Trends, and Recommendations

    Part I: The 225 Web Sites and How They Were Scored

    • The 225 Web Sites
    • Industry Breakdown
    • Scoring Methodology
      • Global Consistency
      • Global Navigation
      • Localization
      • Global Reach (Languages)
    • Methodology FAQ
    • What Do the Scores Mean?

    Part II: The Best Global Web Sites

    • The Top 20 Global Web Sites
    • What the Best Sites Have in Common
    • All 225 Web Site Scores

    Part III: Key Findings and Trends

    • Languages: How Many?
    • Languages: What’s Hot?
    • Global Navigation: The Top 20
      • Splash Global Gateway Usage
      • Flags, Globes, and Other Visuals
      • Language Negotiation Gains Momentum
      • Geolocation Has Emerged
    • Global Consistency: The Top 28
    • Localization: The Top 20
    • Most Improved Web Sites
    • Best Web Sites Under 10 Languages
    • The Laggards

    Part IV: Industry Profiles and Company Insights

    • Industry Leaders
      • Airlines
      • Automotive
      • Business Technology
      • Consumer Goods
      • Consumer Technology
      • Delivery
      • Fashion/Apparel
      • Financial Services
      • Hotels/Resorts
      • Industrial/Diversified
      • Media/Entertainment
      • Medical/Pharmaceutical
      • Non-profit/Government
      • Professional Services
      • Retail & Food
      • Rental Cars
      • Semiconductors
      • Social Networking
      • Sporting Goods
      • Video Games
      • Web Services
    • Globalization Terminology

    225 Web Sites Studied

    The report rates the Web sites of the 225 companies listed below

    Airlines

    Air France
    American Airlines
    British Airways
    Continental
    Emirates
    KLM
    Northwest Airlines
    Ryanair
    United Airlines

    Automotive

    Audi
    BMW
    Cadillac
    Honda
    Hyundai
    Jaguar
    Lexus
    Mercedes
    Mini
    Nissan
    Saab
    Smart
    Toyota
    Volkswagen
    Volvo

    Consumer Technology

    Adobe
    Apple
    Blackberry (RIM)
    Bose
    Canon
    Creative
    Dell
    HP
    Kodak
    Lenovo
    LG
    McAfee
    Microsoft
    Motorola
    Nikon
    Nokia
    Palm
    Panasonic
    Philips
    Samsung
    Sony
    Symantec
    Toshiba
    Wacom
    Yamaha

    Consumer Goods

    3M
    Amway
    Avon
    Black & Decker
    Budweiser
    Coca-Cola
    Colgate
    evian
    Haier
    Heineken
    Iams
    KitchenAid
    Maytag
    Nestlé
    Procter & Gamble
    Purina
    Unilever
    Whirlpool

    Delivery

    DHL
    FedEx
    TNT
    UPS

    Fashion/Apparel

    Cartier
    Chanel
    Crocs
    Estée Lauder
    Lancôme
    Levi's
    Loréal
    Louis Vuitton
    NIVEA
    Polo
    Tommy Hilfiger

    Financial Services

    American Express
    Chubb
    Citibank
    CSFB
    E*TRADE
    Fidelity
    Goldman Sachs
    HSBC
    ING
    Morgan Stanley
    Prudential
    Western Union

    Hotels/Resorts

    Accor Hotels
    Best Western
    Carnival Cruise Lines
    Four Seasons
    Hilton
    Hyatt
    InterContinental Hotels
    Marriott
    Radisson
    Sol Melia
    Starwood Hotels

    Industrial/Diversified

    Alcoa
    Briggs & Stratton
    Cargill
    Caterpillar
    Cemex
    Dow Corning
    GE
    Honeywell
    John Deere
    Sherwin-Williams
    Siemens
    Steelcase

    Media/Entertainment

    BBC
    CNN
    Disney
    ESPN
    Harry Potter
    LexisNexis
    Warner Brothers

    Business Technology

    3Com
    Autodesk
    Avaya
    BMC Software
    Business Objects
    Cisco Systems
    EMC
    Huawei
    IBM
    NEC
    Novell
    Oracle
    SAP
    SAS
    Seagate
    Software AG
    Sun
    Xerox

    Medical/Pharma

    Bayer
    Boston Scientific
    Eli Lilly
    Genzyme
    Medtronic
    Merck
    Monsanto
    Novartis
    Pfizer
    Sanofi-Aventis
    Siemens Medical
    Wyeth

    Non-profit/Govt.

    European Union
    United Nations
    Voice of America
    World Bank

    Professional Services

    Bearing Point
    Capgemini
    Deloitte Touche Tohmatsu
    Ernst & Young
    Jones Day
    KPMG
    McKinsey & Co
    PricewaterhouseCoopers

    Rental Car

    Dollar Rent A Car
    Hertz
    Thrifty

    Retail & Food

    Build-a-Bear
    Godiva
    IKEA
    J. Crew
    McDonald's
    Starbucks
    Subway
    Tiffany
    Wal-Mart

    Semiconductors

    AMD
    Analog Devices
    Broadcom
    Fairchild Semiconductor
    Freescale
    Intel
    National
    NVIDIA
    NXP Semiconductors
    Renesas
    ST Microelectronics
    Texas Instruments

    Sporting Goods

    Adidas
    Columbia
    New Balance
    Nike
    Patagonia
    Reebok

    Video Games

    Nintendo Wii
    Playstation
    Xbox

    Web Services

    Amazon
    AOL
    Ask
    Ebay
    eFax
    Expedia
    Flickr
    Google
    Hotels.com
    Monster
    MSN
    Netvibes
    Pageflakes
    PayPal
    Salesforce.com
    Skype
    Snapfish
    WebEx
    Wikipedia
    Yahoo!

    Social Networking

    Facebook
    Last.fm
    MySpace
    Orkut
    XING

     

     

     


    About the Author

    john yunker

    Byte Level founder John Yunker authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. Widely acclaimed, the book is now used in a number of university and corporate training programs. John is also editor of the popular web globalization blog: Global by Design.

    John consults with many of the world’'s largest multinational corporations, providing web globalization training and benchmark services. Over the years, John has spoken at industry events such as:

    • IA (Information Architecture) Summit
    • Internet Retailer
    • Association for Language Companies
    • Society for Technical Communication
    John is a 2008 Fellow with the Society for New Communications Research.

    This is the fifth edition of The Web Globalization Report Card that he has authored.



    The Web Globalization Report Card is a copyright of Byte Level Research LLC



    The 2014 Report Card is now available.


    Companies that have purchased the Report Card over the years include: 3M, Abbott Labs, AOL, Cargill, Cummins, Deloitte, Euro RSCG, Monster, LexisNexis, Lionbridge, Philips, Seagate, Sun, Symantec, Toshiba, The World Bank, Yahoo!, and many more.
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