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Translating the Translation Industry
New book helps executives become savvy buyers of translation services
(November 11, 2010) Your translation agency is your voice to the world. Select the right agency, and the world will hear you loud and clear. Select the wrong agency, and the world may never know what you have to say—or worse, hear something you never intended to say.
The Savvy Client's Guide to Translation Agencies helps executives select the right agency the first time.
"I wrote this book to demystify the translation industry and to help executives make sound purchasing decisions," said author John Yunker.
"By now I’ve been both a buyer and provider of translation services for over a decade -- but I’ll never forget how confused I felt when I first heard terms like translation memory and transcreation. This book answers questions that I had to learn the hard way."
This guide will teach readers:
- 10 questions to ask any prospective agency
- How to read "between the lines" of a translation quote
- How to differentiate among translation agencies
- What to know about localizing iPhone or Android apps
- What machine translation is and how it is transforming the industry
The book is designed to be used as both a learning tool and reference. The first two-thirds of the book demystifies the translation industry and its many complex terms and technologies. The last third of the book includes a directory of 44 translation agencies, to help executives begin their search. Past purchasers of this book include multinationals such as GE, SAP, and Nokia.
Book Details
New book helps executives become savvy buyers of translation services
(November 11, 2010) Your translation agency is your voice to the world. Select the right agency, and the world will hear you loud and clear. Select the wrong agency, and the world may never know what you have to say—or worse, hear something you never intended to say.
The Savvy Client's Guide to Translation Agencies helps executives select the right agency the first time.
"I wrote this book to demystify the translation industry and to help executives make sound purchasing decisions," said author John Yunker.
"By now I’ve been both a buyer and provider of translation services for over a decade -- but I’ll never forget how confused I felt when I first heard terms like translation memory and transcreation. This book answers questions that I had to learn the hard way."
This guide will teach readers:
- 10 questions to ask any prospective agency
- How to read "between the lines" of a translation quote
- How to differentiate among translation agencies
- What to know about localizing iPhone or Android apps
- What machine translation is and how it is transforming the industry
The book is designed to be used as both a learning tool and reference. The first two-thirds of the book demystifies the translation industry and its many complex terms and technologies. The last third of the book includes a directory of 44 translation agencies, to help executives begin their search. Past purchasers of this book include multinationals such as GE, SAP, and Nokia.
Book Details
| Published | November 2010 |
| Pages | 180 |
| Price | $27.50 |
| ISBN | 978-0-9796475-4-3 |
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Available in paperback or digital formats for purchase at www.bytelevel.com/reports/savvy.
Also available on the Amazon Kindle. | |
About Byte Level Books
Byte Level Books, the publishing imprint of Byte Level Research, produces books with a world view. For more information, visit www.bytelevelbooks.com.
