Byte Level releases new edition of bestselling guide to global navigation

The Art of the Global Gateway helps companies develop successful multilingual navigation strategies

(Seattle, WA — September 9, 2010)     Global gateways are typically associated with the "select language" or "select country" pull-down menus that so many web sites display.


And yet a global gateway is much more than a pull-down menu; it is an umbrella term for the visual and technical elements you employ to direct users to their localized web sites and applications.

Well executed, a global gateway functions like a multilingual tour guide, helping people find exactly where they need to go, increasing traffic to the local sites by as much as 25%.

Now in its second edition, The Art of the Global Gateway has helped hundreds of companies improve their global gateways.

This book demystifies the elements of global gateways -- visual icons, country codes, geolocation, and language negotiation -- and demonstrates how to combine these elements into navigation strategies that are both user friendly and scalable.

What's new in this edition

• Twitter and Facebook: How to apply global gateway concepts to social media.
• Evolution of a global gateway: A step-by-step demonstration of how global gateways evolve and scale.
• Spanish-language gateways for the US: How companies should target US Hispanics with URLs and links.
• Real-world examples: The book includes examples from more than 25 corporate global gateways.

As companies continue to expand globally via the Web, the global gateway will become an increasingly important part of their Web site. Companies that have excelled in global navigation include Dell, IKEA, Philips, and Google. This book explains why with plenty of real-world examples.

Who this book is for

This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global.

Publication details

The Art of the Global Gateway is 194 pages and is now available in PDF format in both single user and enterprise licenses. The book will soon be available as a paperback from Amazon.com.

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About Byte Level Research

Founded in 2000, Byte Level Research pioneered Web globalization research and consulting. John Yunker, president and chief analyst of Byte Level Research, is editor of Global by Design, a blog devoted to web globalization best practices.