Brazil is the largest economy in Latin America, the fifth most populous country in the world, and it is the destination of an increasing number of multinational companies.
Tech companies such as Dell, Intel, Gateway, Google, and Palm have increased their investments in this market in recent years. Starbucks entered the market last year, and Wal-Mart plans to spend nearly a billion dollars on new stores in 2007.
This report is designed to give marketing and Internet executives a quick understanding of the Brazilian culture and consumer.
The report blends Web and marketing localization tips with real-world insights based on our interviews with Brazilian translators and cultural experts. It also includes a number of in-country translation resources to help you get started on your journey into this emerging market.
John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.