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Brazil Localization Report


43 pages
PDF format
Published 2007
Price: $9

Available for immediate download




Brazil beckons. Are you ready?


Brazil is the largest economy in Latin America, the fifth most populous country in the world, and it is the destination of an increasing number of multinational companies.

Tech companies such as Dell, Intel, Gateway, Google, and Palm have increased their investments in this market in recent years. Starbucks entered the market last year, and Wal-Mart plans to spend nearly a billion dollars on new stores in 2007.

Succeeding in Brazil requires an effective localization strategy. That's where this report fits in.


This report is designed to give marketing and Internet executives a quick understanding of the Brazilian culture and consumer.

The report blends Web and marketing localization tips with real-world insights based on our interviews with Brazilian translators and cultural experts. It also includes a number of in-country translation resources to help you get started on your journey into this emerging market.



Questions this report will answer include:


  • What are positive colors in Brazil?
  • What are negative colors?
  • What gestures are offensive?
  • Who are the major ecommerce players in Brazil?
  • What are the most popular Web sites in Brazil?
  • Why is Orkut so popular?
  • What are the major Brazilian brands?
  • What are tips for localizing a Web site for Brazil? How much does translation cost?
  • What are office hours in Brazil?
  • What are the major cities?
  • What numbers are considered lucky (and unlucky) in Brazil?
  • What are common myths about Brazilians?
  • Who are Brazil's most recognizable people?

Table of Contents


    Country
  • Brazil at a glance
  • Cities
  • Currency
  • Brazilian brands

    Culture
  • Doing business
  • Colors
  • Gestures
  • Personalities
  • Cultural insights
  • Myths and misconceptions
  • Will Starbucks succeed?

    Brazil and the Web
  • Most popular Web sites
  • Why Orkut?
  • Brazil ecommerce

    Web Localization
  • Who's targeting Brazil?
  • Finding Brazil on the Web
  • How to localize your Web browser
  • HTML tips
  • Getting to .br

    Language
  • Portuguese (but not Portugal)
  • Translation costs
  • Translation vendors

  • Top 10 localization tips

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