Brazil beckons. Are you ready?
Brazil is the largest economy in Latin America, the fifth most populous country in the world, and it is the destination of an increasing number of multinational companies.
Tech companies such as Dell, Intel, Gateway, Google, and Palm have increased their investments in this market in recent years. Starbucks entered the market last year, and Wal-Mart plans to spend nearly a billion dollars on new stores in 2007.
Succeeding in Brazil requires an effective localization strategy. That's where this report fits in.
This report is designed to give marketing and Internet executives a quick understanding of the Brazilian culture and consumer.
The report blends Web and marketing localization tips with real-world insights based on our interviews with Brazilian translators and cultural experts. It also includes a number of in-country translation resources to help you get started on your journey into this emerging market.